Course curriculum

  • 1

    Dashboard

    • Weekly Coaching Call schedule

  • 2

    Week 1 - Sustainable, Scalable Strategy

    • 1.1 Setting the stage for success

    • 1.2 Your customer's transformation

    • 1.3 Your customer's journey

    • 1.4 Priorities and performance

    • 1.5 Customer Avatar Canvas Assignment
  • 3

    Week 2 - Built to Sell

    • 2.1 The 4 pillars of your online store

    • 2.2 Core store architecture

    • 2.3 Build high converting product pages

    • 2.4.1 Proven winners and header elements

    • 2.4.2 Proven footer structure

    • 2.4.3 Proven home page hierarchy

    • 2.4.4 Proven collection page UX

    • 2.5.1 Google Tag Manager

    • 2.5.2 Tru Conversion

    • 2.5.3 Google Analytics / Google Search Console

    • [BONUS] Google Data Studio and Growth Scorecard
  • 4

    Week 3 - Offer Harmonics

    • 3.1 Offer DNA

      FREE PREVIEW

    • 3.2 54 proven offers along the customer journey

    • 3.3 Welcome Email Signup Offer

    • 3.4 Cross Sell Add-to-Cart Offer

    • 3.5 Exit-Intent Cart Saver

    • 3.6 Free Shipping Bar

    • 3.7 Multi-display best practices and performance
  • 5

    Week 4 - Email Essentials

    • 4.1 Why email marketing matters

    • 4.2 Setting up your metrics

    • 4.3 How to build an email in Klaviyo

    • 4.4 Abandoned Cart and Abandoned Checkout flows

    • 4.5 Welcome flow

    • 4.6 Post-purchase flow

    • 4.7 Campaigns

    • 4.8 Growth Scorecard

    • [BONUS] A brief look at signup forms
  • 6

    Week 5 - Foundations in Facebook Ads

    • 5.1 Advertising is a time machine

      FREE PREVIEW

    • 5.2 The labyrinth of the Facebook Business Manager

      FREE PREVIEW

    • 5.3 Magical copy and creative

    • 5.4.1 Audiences that want to buy from you [Retargeting]

    • 5.4.2 Audiences that want to buy from you [Lookalike Audiences]

    • 5.4.3 Audiences that want to buy from you [Interest Audiences and Open Audiences]

    • 5.5 Structuring your campaigns for success

    • 5.6.1 Daily workflow and metrics [Profitability Calculator]

    • 5.6.2 Daily workflow and metrics [Metrics]

    • 5.6.3 Daily workflow and metrics [What to turn off and what to leave on]

    • 5.6.4 Daily workflow and metrics [Growth Scorecard]
  • 7

    Week 6 - Email Elevated

    • 6.1 Where we're going next

    • 6.2 Audience segmentation

    • 6.3 Site Abandonment flow

    • 6.4 Browse Abandonment flow

    • 6.5 Cross-sell / Upsell flow

    • 6.6 Customer Winback flow

    • 6.7 Sunset flow

    • 6.8 How to run A / B tests

    • [BONUS] Post-purchase review follow-up flow

    • [BONUS] Replenishment Reminder flow

    • [BONUS] Birthday flow

    • [BONUS] Back In Stock flow
  • 8

    Week 7 - Scaling Your Facebook Ads

    • 7.1 Intro to ad scaling

    • 7.2 Vertical scaling

    • 7.3 Horizontal scaling

    • 7.4 Leadgen on Facebook
  • 9

    Week 8 - eCommerce Conquered

    • 8.1 eCommerce conquered next steps

    • 8.2 Google Ads intro

    • 8.3 Google Smart Shopping

    • 8.4 Google Smart Campaign

    • 8.5 Google Analytics for Google Ads

    • 8.6 [Advanced] Google Search Ads