Course curriculum

  • 1

    Level 1 - eCommerce Strategy, Positioning, and Offer

    • 1.1 Achieving Merchant Mastery

    • 1.2 The Merchant Success Track

    • 1.3 The eCustomer Purchase Path

    • 1.4 The Perfect Customer Profile

    • 1.5 Hooks that win your customer’s attention

    • 1.6 The four key value attributes

    • 1.7 26 Proven eCommerce offers

    • 1.8 Creating your Full Offer Stack

    • 1.9 KPI Scorecard and Milestone #1